Master of Business Administration Essays - Smartphones, Xiaomi

Master of Business Administration BM6896 Consumer Behaviour - Section 55 Dr. Sming Chungviwatanant Individual Paper on (MI Redmi note 3) Submitted by Kartik Sahu ( 5929005) [emailprotected] ABAC Graduate School of Business Hua Mark Campus - Assumption University 1. Selecting a product or service a student wishes to explore and study. Identify the name/brand name that was selected then determine the geographical area for the study. MI Redmi Note 3 i s cho sen as a product and Bhopal in India as a geographical area for study as well . Company Profile of MI The Company was founded by eight partners in th e year 2010 in Singapore based investment group called Temasek Holdings and Chinese venture capitalists called IDG Capital alo ng with Qiming Venture Partners and headquarter in Beijing, China. The CEO of the company is Lei Jun from China. They were one of the first companies that were endorsed by core mobile companies, Qualcomm . One of the first devices that came out of Xiaomi was Mi2. This was the first device that featured the revolutionary and famous Qualcomm Snapdragon chip. The device sold close to 10 million units within the first 11 months of its inception, thus allowing Xiaomi to gain a foothold in markets such as Australia, United States, Europe and New Zealand. Huge Success of the Mi2, Xiaomi then proceeded to begin international operations with their first base being Singapore. They were able to proceed to form their first office in the country and released Mi3 and Redmi devices. The success of the device, they then proceeded to venture into markets in nations such as India, Malaysia and Philippines. In India, they entered into a mutual agreement for the sale of their phones with the popular online shopping giant,HYPERLINK "https://successstory.com/companies/flipkart" \t "_blank"Flipkart. Success Strategy The reasons behind the huge success of Xiaomi is due to their different approach in terms of marketing and strategizing that varies from giants such Sonyand Samsung. They are able to sell their products at almost the market building cost and to compensate for the short profit margin, they allow the product to remain in the market for close to 18 months. In comparison, MI stops production after 6 months of release. MI Redmi series MI Xiaomi Redmi is a series of mobile computing devices designed, manufactured and marketed by MI mobile phone . The product line includes the Redmi note 3 series of high-end Smartphone , the Redmi series with the added functionality of a stylus, and the first version of the Redmi Gear smartwatch , with later versions dropping the Redmi branding. MI Redmi note 3 series is a line of high-end Android Smartphone and tablets by MI Electronics . The first device in the series, the MI Xiaomi Redmi Smartphone , was announced by MI in 2010. MI announced the latest MI Redmi note 3 Smartphone on 20 march 2016 . The MI Redmi note 3 runs Android with the proprietary MI Experience user interface and software suite. The software features a suite of assistant functions known as Qualcomm's which is designed primarily to interact with MI bundled applications and other supported services. It made Smartp hone a must-own device, and helped to transform how we live in the world. 2. Prepare a complete product/service profile for the selected product/service (including the 4Ps) Product (MI redmi note 3) Fingerprint sensor The Redmi Note 3 is the first Xiaomi Smartphone in India to offer a finger-print sensor. The sensor itself is placed on the back panel, just below the camera. This placement should work well for most users, as it falls within the range of the index finger of the same han d that is holding the phone. Display The Redmi Note 3 has the same 5.5-inch screen size as its predecessor the Redmi 2 but the screen resolution is higher 19 20x1080p display. look smarter Xiaomi has used a completely ne w design language, and the full metal exterior feels a lot sturdier than the plastic body of the Redmi Note Prime. It also feels a lot more expensive in the hand, something that should mean a lot to users. The curved side spines are really useful in helping this